Storm Worldwide (Australia)
Project Title: El Dorado Hotel
Client or Class Name: El Dorado Hotel - www.eldorado-hotel.com
EL DORADO HOTEL
Architecture, Interior and Branding for a new 4 star category boutique hotel, El Dorado, which aims to move away from the current way of over saturated hotel designs concepts and common iconography.
The concept here is designed and executed with ‘corporate, confident and largely monotone’ with sustainable approach in Architecture, Interior and Branding of this hotel.
We have stayed away from the cookie-cutter room layouts, so all guests leave El Dorado with a unique and tailored experience during each stay. Every element with minute details are nested into the branding and designed to guarantee an exclusive and memorable brand experience, right form the moment you enter the hotel premise till you check out.
Horizontal, Vertical logo versions along with an Icon is designed to fit varied communication spaces.
Instead of using word ‘hotel’, we positioned it as ‘Receiving Strangers’ and nested entire communication around the word ‘stranger’.
Creative Director & Designer:
Rehan Saiyed, Alisha Saiyed