EFM Mobile phone accessories

46
print
Packaging
Professional
Retail
Packaging
Electronics

Dessein (Australia)
www.dessein.com.au


Project Title: EFM Mobile phone accessories
Client or Class Name: Force Technology - forcetechnology.com.au/home/

2x Award Winner
Bronze Award – Electronics Packaging
Bronze Award – Retail Packaging

The EFM brand is a journey of discovery. Exploring the roads we travel – a companion shielding the bumps encountered along the way with mobile phone and device accessories that can endure the extreme conditions in which we use them.
Built using a distinctive hierarchy of graphics, icons and images to convey both the quality and robust characteristics of the range, the EFM range includes packaging for Screen Armour, Case Armour, Chargers & Cables, Audio and Health. The range is extensive with multiple variations of different phone and tablet types, models, environmental uses and design styles – some with a sub category of designs specifically created for females.

To cut through the complexity of information and to assist consumers to quickly select the appropriate product for their needs, the design uses numbers, characters and symbols to identify a unique selling point for each category as the central graphic. Eg. Numbers identify the phone model for which the screen and case armour fit and also feature on the chargers conveying the wattage or number of devices it can charge. A G clef identifies the product as audio and the letter C for cables etc.

Unique lifestyle icons support the design with blocks of fluorescent PMS colours for each category, reversing the number or key USP from charcoal to white accommodates product colour variations. Standardising the packs size (where possible) and finishing with gloss UV varnishes and a fabric hang tag secured with eyelets elevate the brand quality.

 

Creative Team

Director / Designer:
Geoff Bickford

Director / Designer:
Tracy Kenworthy

Creative Lead Senior Designer (Product):
Samuel Lizzi

Product Design & Market Strategy:
Anitra Pia Stene

Product Design & Market Strategy:
Fenny Elizabet

 

2016 Electronics Packaging Design Award Winner 2016 Electronics Packaging Design Award Winner 2016 Electronics Packaging Design Award Winner 2016 Electronics Packaging Design Award Winner 2016 Electronics Packaging Design Award Winner

 

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