Duracell Optimum Brand Activation

49
print
Packaging
Professional
Retail
Packaging

LAM Design (United States)
lamdesign.com


Project Title: Duracell Optimum Brand Activation
Client or Class Name: Duracell - https://www.duracell.com/en-us/

Building upon the Duracell Optimum visual identity and packaging graphics we previously established, we turned to optimization of  the brand’s visualization for application in the marketplace. We first created a key visual by reinterpreting the concept of energy from the package in a sophisticated & contemporary style that effectively worked in-store. The streaming copper and silver lines signify the battery power adapting to the consumer’s device to provide “Extra Power or Extra Life.” The left side represents the ample power waiting to be consumed by the battery. As the energy flows through the battery, the right side delivers the power that the device requires – and this is expressed by the digital end points on the right side of the battery. This key visual was then leveraged across multiple touchpoints in a consistent manner which created the foundation for a powerful in-store solution. It also extended beautifully into on-location applications as well as the brand website and social media.

2019 Retail Packaging Design Award Winner

 

 

Creative Team

Creative Director:
Paul Lafortezza

 

2019 Retail Packaging Design Award Winner2019 Retail Packaging Design Award Winner 2019 Retail Packaging Design Award Winner 2019 Retail Packaging Design Award Winner 2019 Retail Packaging Design Award Winner 2019 Retail Packaging Design Award Winner 2019 Retail Packaging Design Award Winner 2019 Retail Packaging Design Award Winner