• Dogs with Experience

    49
    media
    New Media
    Student
    Social Media

    Project Title: Dogs with Experience
    Client or Class Name: Everything is Media, Miami Ad School - https://miamiadschool.com/

    We were asked to create a campaign that makes ‘rescue dogs’ the next most desirable breed of dog in Britain. We went on to understand why rescue dogs weren’t adopted as much. We understood that people wanting to own pups always wanted a young well-bred puppy. We decided to tap into the one thing that stood out when it came to rescue-dogs, it was that they all had a past, which meant that they had experiences and skillsets from their past. That struck a chord. People already share their skills and experiences on LinkedIn to get hired. We had our answer there. We created LinkedIn profiles for each of these rescue dogs.

    2019 Social Media Student Design Award Winner

     

    Creative Team

    Copywriter:
    Prasiddha Thiyagarajan

    Art Director:
    Michael Ching

     

     

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