Dixie Cup

48
media
Broadcast
Student
Television/Radio
Consumer

Project Title: Dixie Cup
Client or Class Name: Portfolio Development - https://www.miamiadschool.com

Problem: Toby Keith and his song “Red Solo Cup” that was released in 2011 and made old Country fans to forget the brand that was there for them since 1907, Dixie Cup.
Solution: Use the lyrics from well-known Country songs to remind Country fans who is the Real Country brand and why.

 

Creative Team

Art Director:
Ksenia Gaman

Copywriter:
Brenda Fernandez

 

 

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