• Dixie Cup

    48
    media
    Broadcast
    Student
    Television/Radio
    Consumer

    Project Title: Dixie Cup
    Client or Class Name: Portfolio Development - https://www.miamiadschool.com

    Problem: Toby Keith and his song “Red Solo Cup” that was released in 2011 and made old Country fans to forget the brand that was there for them since 1907, Dixie Cup.
    Solution: Use the lyrics from well-known Country songs to remind Country fans who is the Real Country brand and why.

     

    Creative Team

    Art Director:
    Ksenia Gaman

    Copywriter:
    Brenda Fernandez

     

     

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