Derechos Dulces

49
media
Alternative Media
Student
Ambient Media

S.I. Newhouse School of Public Communications (United States)
newhouse.syr.edu


Project Title: Derechos Dulces
Client or Class Name: Portfolio 3, graduate Advertising program - https://newhouse.syr.edu/

Some people don’t realize upon meeting me, but I’m actually half-Guatemalan. I’m proud of my background and am lucky enough to visit family here often. Growing up bicultural, I was able to see two different perspectives on life. I could see which values intersected, what interests paralleled one another, and how two different cultures were actually quiet similar. I could also see where they differed. Through this, I came up with the idea for Derechos Dulces. Problem : The birth control pill carries a big stigma in Guatemala. Solution : Create a discrete way that young woman can take birth control without catching anyone’s attention.

 

Creative Team

Copywriter:
Isabel Drukker

 

 

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