Wunderman Production (United States)
Project Title: Dell Small Business Consideration Catalog, March 2019
Client or Class Name: Dell Technologies - https://www.delltechnologies.com/en-us/index.htm
The primary drivers for the March catalog were to increase consideration of Dell products and services and to promote partnering with a Small Business Technology Advisor. The advisors, a small business IT resource unique to Dell, enable the company to tell a compelling story that distinguishes them from competitors. Additionally, this catalog featured an entrepreneur in the talent management space who uses Dell solutions to expand her business. Our overall objective was to create interest in the entire portfolio of Dell technology, support, services and financing. In keeping with the influencer’s sophisticated business model, the photography, design and screenfills were sleek and premium. The task was to create a quality look and feel consistent with the products targeted at this business segment.
Chief Creative Officer:
Account Director :
Senior Art Director: