Dell Small Business Consideration Catalog, March 2019

49
print
Print
Professional
Catalog
B2B

Wunderman Production (United States)
www.wunderman.com


Project Title: Dell Small Business Consideration Catalog, March 2019
Client or Class Name: Dell Technologies - https://www.delltechnologies.com/en-us/index.htm

The primary drivers for the March catalog were to increase consideration of Dell products and services and to promote partnering with a Small Business Technology Advisor. The advisors, a small business IT resource unique to Dell, enable the company to tell a compelling story that distinguishes them from competitors. Additionally, this catalog featured an entrepreneur in the talent management space who uses Dell solutions to expand her business. Our overall objective was to create interest in the entire portfolio of Dell technology, support, services and financing. In keeping with the influencer’s sophisticated business model, the photography, design and screenfills were sleek and premium. The task was to create a quality look and feel consistent with the products targeted at this business segment.

2019 B2B Catalog Design Award Winner

 

Creative Team

Chief Creative Officer:
Steve Miller

Creative Director:
Alison Cannon

Account Director :
Dechella Rice

Senior Art Director:
Allison Hembd

Senior Copywriter:
Sharon Turnbull

Account Manager:
Veronica Serrato

 

2019 B2B Catalog Design Award Winner 2019 B2B Catalog Design Award Winner 2019 B2B Catalog Design Award Winner 2019 B2B Catalog Design Award Winner 2019 B2B Catalog Design Award Winner 2019 B2B Catalog Design Award Winner 2019 B2B Catalog Design Award Winner 2019 B2B Catalog Design Award Winner 2019 B2B Catalog Design Award Winner 2019 B2B Catalog Design Award Winner 2019 B2B Catalog Design Award Winner 2019 B2B Catalog Design Award Winner 2019 B2B Catalog Design Award Winner 2019 B2B Catalog Design Award Winner 2019 B2B Catalog Design Award Winner 2019 B2B Catalog Design Award Winner

 

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