Cultural salute

49
media
Alternative Media
Student
Ambient Media
Campaign

Project Title: Cultural salute
Client or Class Name: Leila Moussaoui, Everything is media - https://miamiadschool.com/

In 2017, when Victoria’s Secret rolled out their Thanksgiving collection, there was a public backlash against the misappropriation of different cultures. While we dove deep into the issue, we realised that the lack of knowledge about the history of the designs led to the lack of appreciation and celebration of different cultures. To undo the damage caused, Victoria’s Secret relaunches their collection and pays tribute to the different cultures that inspired their designs in the most authentic way possible.

 

Creative Team

Copywriter:
Prasiddha Thiyagarajan

Art Director:
Nika Mun├Áz

Art Director:
Donghoon Lee

 

 

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