• Cultural salute

    49
    media
    Alternative Media
    Student
    Ambient Media
    Campaign

    Project Title: Cultural salute
    Client or Class Name: Leila Moussaoui, Everything is media - https://miamiadschool.com/

    In 2017, when Victoria’s Secret rolled out their Thanksgiving collection, there was a public backlash against the misappropriation of different cultures. While we dove deep into the issue, we realised that the lack of knowledge about the history of the designs led to the lack of appreciation and celebration of different cultures. To undo the damage caused, Victoria’s Secret relaunches their collection and pays tribute to the different cultures that inspired their designs in the most authentic way possible.

     

    Creative Team

    Copywriter:
    Prasiddha Thiyagarajan

    Art Director:
    Nika Mun├Áz

    Art Director:
    Donghoon Lee

     

     

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