Mermaid, Inc. (USA)
Project Title: CryptoHQ Flexible Logo System
Client or Class Name: CryptoHQ - https://www.cryptohq.me
CryptoHQ Flexible Logo System Assignment: This client engaged us to create a brand identity for their company CryptoHQ, a new technology incubator. Approach: To capture the tech-centric market and culture of this new company, we leveraged fonts and shapes reminiscent of the blockchain technology that is the basis of many CryptoHQ client products. This flexible logo system includes a graphic “arrow” element that can be used with or without the type. The system also allows for different color palettes to be applied, to promote specific company initiatives (such as their “Women in Crypto” program) or to keep the brand fresh. Results: The client loved this logo and its relevance to its core market.