ABC DESIGN (Greece)
Project Title: Crilen insect repellent products, by Frezyderm
Client or Class Name: FREZYDERM - https://www.frezyderm.gr/entomoapwthitika-proionta-enudatwsh-prostasia/
Crilen, Frezyderms’ insect repellent product range is visually refreshed, based in the color pallete of the previous image. Trying to give the sense of insect’s bite to the skin, we studied new printing technologies and design forms. The special texture on the packaging was achieved thanks to an innovative multilevel emboss technique. So, touching the box, the consumer has the impression of the injured skin, except from the crilen logo area, where the soft and flat texture gives the sense of the protected skin that is provided by the product.
Senior Art Director: