Banfi Vintners (USA)
Project Title: Crazy for Chianti
Client or Class Name: Castello Banfi - www.banfivintners.com
The primary objective is to create POS to promote Chianti wines from the Banfi Vintners portfolio. Create the following:
- Wine case sleeve that hold 3 cases of Banfi Chianti/Chianti Classico wine at on-premise locations throughout the country
- Wine case cards to be positioned on top of Banfi Chianti wine cases.
- Sell sheet for sales team and distributors to assist in promoting Banfi Chianti wines
- Bottle necker coupons with money saving offers for Banfi Chianti wine.
Creative Services Manager: