County Fair Themed Charity Fundraiser

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Professional
Poster

KM Graphic Design & Art Direction (USA)
www.kmuellerdesign.com


Project Title: County Fair Themed Charity Fundraiser
Client or Class Name: Cocktails Against Cancer - www.cocktailsagainstcancer.org

Cocktails Against Cancer hosts an annual fundraising event to raise donations for its beneficiaries. The 2015 event theme was “county fair.” This two color silkscreen poster hung around the city and invited guests to sip gut warming cocktails for a good cause.

DESCRIPTION:

Cocktails Against Cancer is a 501(c)(3) nonprofit organization bringing awareness, support and contributions to our community and beyond. Established in 2008, Cocktails Against Cancer gives to organizations that provide research, treatment and quality of life to those fighting cancer.

The annual event is the organization’s largest fundraising effort. The 2015 theme of “county fair” will be expressed through decorations and entertainment. For example, a square dance caller will teach a few simple steps, the signature cocktail will be titled “moonshine,” the photobooth will feature straw bales, and guests will be invited to dress in country western chic.

COMMUNICATION  OBJECTIVES:

A “county fair” themed event raising funds for Cocktails Against Cancer will be held on 9/19/15.

TARGET AUDIENCES:

Adults in the greater Philadelphia region:

  • Return guests, familiar with Cocktails Against Cancer annual fundraising events.
  • Potential new guests

POSITIONING:

Cocktails Against Cancer “County Fair” is a fun way to spend an evening and give to charity at the same time.
Tone: Country western look & feel. In a big city like Philadelphia, country western is novel.

2015 Poster Design Award Winner

 

Creative Team

Designer:
Kathy Mueller

 

2015 Poster Design Award Winner 2015 Poster Design Award Winner 2015 Poster Design Award Winner 2015 Poster Design Award Winner 2015 Poster Design Award Winner 2015 Poster Design Award Winner

 

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