Detail Pte Ltd (Singapore)
Project Title: Clear World Cup Packaging 2018
Client or Class Name: Unilever Singapore Pte Ltd - https://www.unilever.com.sg/
3x Award Winner
Promotional Packaging – Bronze Award
Retail Packaging – Bronze Award
Health & Beauty Packaging – Bronze Award
New Clear World Cup Shampoo was launched as a limited-edition pack for the Russia World Cup Event 2018. It’s a celebratory pack intended to get 240 Million more Men users globally. It inspires every man to show the world regardless of his circumstance or challenges, has the capacity to showcase his WINNING SPIRIT. That in itself, is success.
Design Story: “Soar” and Be Your Own Champion
Movement trails of the soccer ball. Demonstrating dynamic energy of the game. The first three trails have been used to glorify the 3 winners. The pattern on the trails characterize the country flags. Strong colors and special print finishing were used to demonstrate celebration and the timeless beauty of the game.
Ann Huan Taow
Yvonne Teng Hwee Min