• Clear World Cup Packaging 2018

    48
    print
    Packaging
    Professional
    Promotional
    Retail
    Health and Beauty
    Packaging

    Detail Pte Ltd (Singapore)
    thedetail.com.sg/


    Project Title: Clear World Cup Packaging 2018
    Client or Class Name: Unilever Singapore Pte Ltd - https://www.unilever.com.sg/

    3x Award Winner

    Promotional Packaging – Bronze Award
    Retail Packaging – Bronze Award
    Health & Beauty Packaging – Bronze Award

    New Clear World Cup Shampoo was launched as a limited-edition pack for the Russia World Cup Event 2018. It’s a celebratory pack intended to get 240 Million more Men users globally. It inspires every man to show the world regardless of his circumstance or challenges, has the capacity to showcase his WINNING SPIRIT. That in itself, is success.

    Design Story: “Soar” and Be Your Own Champion

    Movement trails of the soccer ball. Demonstrating dynamic energy of the game. The first three trails have been used to glorify the 3 winners.  The pattern on the trails characterize the country flags. Strong colors and special print finishing were used to demonstrate celebration and the timeless beauty of the game.

    2018 Promotional Packaging Design Award Winner

     

    Creative Team

    Creative Director:
    Edmund Lim

    Art Director:
    Ann Huan Taow

    Project Manager:
    Yvonne Teng Hwee Min