S.I. Newhouse School of Public Communications (United States)
Project Title: Charge With Delicious
Client or Class Name: Syracuse University The Newhouse School - newhouse.syr.edu
ThinkThin is a protein bar brand. The taste of their protein bar resembles the taste of different kinds of dessert. Most of the products in the protein bar category tastes awful, and people are eager to find a product that can provide them with good energy and also satisfy their request for taste. In order to promote the taste of the protein bar, the ads combine delicious desserts with the phone’s battery symbol, showing that the protein bar is an energy that tastes like dessert.