CENTRESTAGE 2016

47
print
Print
Professional
Trade Show Exhibition Displays/Graphics

Hong Kong Trade Development Council (Hong Kong)
www.hktdc.com


Project Title: CENTRESTAGE 2016
Client or Class Name: Hong Kong Trade Development Council (HKTDC) - www.hktdc.com

Background

A new marketing show named CENTRESTAGE was launched at the Hong Kong Convention and Exhibition Centre. Its purpose was to promote over 190 contemporary fashion brands. The 4 day show covered an area of 23,000sq ft. The design brief was to uplift the image of the organiser’s space such as the outer concourse, inside of the exhibition hall’s main avenue and multi-purpose arena.

Apart from only 3 days for onsite setup, another challenge was the proposed design theme had to be impartial to accommodate the various fashion styles being showcased.

Design concept

By providing an abstract approach, the design concept “Starlight Transform”derived from CENTRESTAGE‘s mission as the place for finding new talent. Our idea for the physical space would begin with a star-like sculpture made of strip lighting and lines made of metal square hollow sections.  We then deconstructed variations of these materials to form different shapes throughout the visitors’ journey.

Design application

At the concourse, a glowing exploding star-like sculpture in front of a 12ft x 32ft white backdrop starts the journey. Materials making this sculpture are subliminally reassembled in different configurations and locations prior to entering the exhibition hall. Interspersed 12ft high motion graphic projections, LED screen, designers fashion collection and mobile art are displayed in the concourse.

For the main avenue inside the exhibition hall, a fragmented gridded tunnel (980sq.ft.) guides the visitors towards a 30ft radius grey circular space.  Contained are 2 floating white discs at 15ft (h) and directly below the same size white discs are embedded on the floor. To complete the impartial ambience of this open arena, a series of vertical strip lighting are randomly placed. During the show period fashion parades, cocktail receptions and trend forums were activated in this multi-purpose space.

2017 Trade Show Graphics Design Award Winner

 

Creative Team

Head of Creative, HKTDC:
Jason Cheung

Deputy Head of Creative, HKTDC:
Dury Chin

Manager, Graphic Design, Creative Department, HKTDC:
Eddie Chak

Assistant Manager, Graphic Design, Creative Department, HKTDC:
Phyllis Ng

Senior Exhibition Designer, Creative Department, HKTDC:
Jeff Cheng

Operation Manager, Creative Department, HKTDC:
Sheena Fung

Project Assistant, Creative Department, HKTDC:
Hillary Lau

Deputy Manager, Exhibition Design, Creative Department, HKTDC:
KK Cheung

Visual Display Designer, Creative Department, HKTDC:
Amies Sit

 

2017 Trade Show Graphics Design Award Winner 2017 Trade Show Graphics Design Award Winner 2017 Trade Show Graphics Design Award Winner 2017 Trade Show Graphics Design Award Winner 2017 Trade Show Graphics Design Award Winner

 

More Award Winning Projects from Hong Kong Trade Development Council