PepsiCo Design & Innovation (USA)
Project Title: Caleb’s Kola
Client or Class Name: PepsiCo - Pepsico.com
Caleb’s Kola was made from simple ingredients, starting with sparkling water, fair trade cane sugar, and kola nut extract. The small group of cola lovers who created Caleb’s Kola created hundreds of batches until they got it exactly right—with unique and delicious citrus and spice notes, bubbles that are exactly the right size, and a unique effervescence.
The design system was inspired by the care and attention to detail that went into the recipe for Caleb’s. Its simple design aesthetic ties to the simplicity of the product’s ingredients, and the brand’s ethos, “ Honor in Craft” is front and center, as a tribute to passionate people everywhere who put their passion to work to create something better. The label design is a thoughtful reflection of the simple ingredient story, featuring a graphic language that is well crafted yet distinctly clean and uncluttered.
PepsiCo Design & Innovation