Burger King: Bring Back the Dead

49
media
Alternative Media
Student
Integrated Campaign

S.I. Newhouse School of Public Communications (United States)
newhouse.syr.edu


Project Title: Burger King: Bring Back the Dead
Client or Class Name: Advertising 431 - www.syracuse.edu

The Problem: Consideration for Burger King amongst 18-24 year-olds is 10% lower than their own parents. BK is not top of mind nor cool enough for younger people. The Objective: Use Halloween to make Burger King cool and give us a disproportional share of ‘popular culture’ during the scariest season of the year. The Challenge: Your mission is to come up with a big, bold idea that will hack the Halloween conversation, become a part of popular culture and engage younger guests with the Burger King brand.

Judge Commentary: “Funny idea.”

 

Creative Team

Copywriter:
Annie Turner

Art Director:
Corinne Baker

 

 

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