S.I. Newhouse School of Public Communications (United States)
Project Title: Burger King: Bring Back the Dead
Client or Class Name: Advertising 431 - www.syracuse.edu
The Problem: Consideration for Burger King amongst 18-24 year-olds is 10% lower than their own parents. BK is not top of mind nor cool enough for younger people. The Objective: Use Halloween to make Burger King cool and give us a disproportional share of ‘popular culture’ during the scariest season of the year. The Challenge: Your mission is to come up with a big, bold idea that will hack the Halloween conversation, become a part of popular culture and engage younger guests with the Burger King brand.
Judge Commentary: “Funny idea.”