Everlaw (USA)
www.everlaw.com

Project Title: Bringing Ease-of-Use to the B2B Legal Industry
Client or Class Name: Everlaw - www.everlaw.com

View 2015 Graphical User Interface Design Award Winner

Everlaw Redesign: Creative Brief

Project: Redesign of Everlaw B2B Cloud Software

Business Objective(s):

• Brand Affinity: Increase user satisfaction with software
• Brand Advocacy: Increase likelihood that users would recommend software to others

Project Objective(s): Implement Momentum Design: sustain user momentum across site by minimizing wait times, confusion, inconsistency, etc.

Project Strategies:

• Address user-identified pain points which interfere with momentum
• Standardize visual style and interactivity, so actions are predictable and require less training
• Simplify session start (dashboard), so work can be picked back up quickly

Project Deliverables:

1. Color Swatches
2. Fonts
3. Illustration Style
4. Interface Elements
5. Page Design Prototypes
6. Page Interactivity Prototypes

 Timing: Begin October 2014; Launch January 26, 2015

Target Audience: Current (and future) users of Everlaw software

• Profession: Legal professionals (lawyers, paralegals, litigation support personnel), working at large law firms (e.g. Hagens Berman), state attorneys general, or medium-sized law firms (e.g. Girard)
• Age: Adults 25-65
• Psychographics: Varying levels of technical interest and expertise

 Success Measures:

• Brand Affinity:
  • (Change in) Time spent performing most common actions: searching, navigating between documents, rating documents, coding documents, adding documents to arguments/depositions, using internal messaging
  • (Change in) Answers to quarterly user feedback survey
  • (Change in) Number of support cases logged with questions/complaints
• Brand Advocacy:
  • (Change in) NPS Score
  • (Change in) Number of referrals from existing clients (in answer to question of where heard about software during sales demo)
  • (Change in) Social media mentions/recommendations
  • (Change in) Percent of cases litigated by existing clients using Everlaw software

Technical Requirements:

• Accessibility on desktop, tablet, and mobile – including small and very large screens
• Accessibility in all modern browsers (e.g. IE10+, Firefox, Chrome, Safari, Opera)
• Minimal load time (e.g. minified CSS and JS, image compression, caching)
• Data security
• Retention of all current functionality