
Everlaw (USA)
www.everlaw.com
Project Title: Bringing Ease-of-Use to the B2B Legal Industry
Client or Class Name: Everlaw - www.everlaw.com
View 2015 Graphical User Interface Design Award Winner
Everlaw Redesign: Creative Brief
Project: Redesign of Everlaw B2B Cloud Software
Business Objective(s):
- Brand Affinity: Increase user satisfaction with software
- Brand Advocacy: Increase likelihood that users would recommend software to others
Project Objective(s): Implement Momentum Design: sustain user momentum across site by minimizing wait times, confusion, inconsistency, etc.
Project Strategies:
- Address user-identified pain points which interfere with momentum
- Standardize visual style and interactivity, so actions are predictable and require less training
- Simplify session start (dashboard), so work can be picked back up quickly
Project Deliverables:
- Color Swatches
- Fonts
- Illustration Style
- Interface Elements
- Page Design Prototypes
- Page Interactivity Prototypes
Timing: Begin October 2014; Launch January 26, 2015
Target Audience: Current (and future) users of Everlaw software
- Profession: Legal professionals (lawyers, paralegals, litigation support personnel), working at large law firms (e.g. Hagens Berman), state attorneys general, or medium-sized law firms (e.g. Girard)
- Age: Adults 25-65
- Psychographics: Varying levels of technical interest and expertise
Success Measures:
- Brand Affinity:
- (Change in) Time spent performing most common actions: searching, navigating between documents, rating documents, coding documents, adding documents to arguments/depositions, using internal messaging
- (Change in) Answers to quarterly user feedback survey
- (Change in) Number of support cases logged with questions/complaints
- Brand Advocacy:
- (Change in) NPS Score
- (Change in) Number of referrals from existing clients (in answer to question of where heard about software during sales demo)
- (Change in) Social media mentions/recommendations
- (Change in) Percent of cases litigated by existing clients using Everlaw software
Technical Requirements:
- Accessibility on desktop, tablet, and mobile – including small and very large screens
- Accessibility in all modern browsers (e.g. IE10+, Firefox, Chrome, Safari, Opera)
- Minimal load time (e.g. minified CSS and JS, image compression, caching)
- Data security
- Retention of all current functionality
Product Designer:
Kat Fukui
CEO/Founder:
AJ Shankar


