Viacom Catalyst (USA)
Project Title: Bob Bakish Spark 2019 Opening Video
Client or Class Name: Viacom - https://www.viacom.com
In the media industry, the only constant is change. In early 2019, Viacom realized that it is crucially important that its worldwide employees understand the business so they can help move the company forward. To help bring everyone together around its shared vision, strategies, values and brands, Viacom launched its Spark initiative globally in February 2019. Taking place in over 40 locations around the world, Spark featured live and streamed speakers, panels, demonstrations, workshops and more, all designed to equip, engage and inspire employees. In order to set the tone and ensure that all of Viacom’s employees around the world were aligned, a dynamic video featuring CEO Bob Bakish was created. To communicate the enormity of our innovative brands and the big possibilities for our future, a massive soundstage was combined with visual effects to create a brand-new environment. This became the digital canvas to present the ideas and content, enveloping Bakish and showcasing our brands. The approach demonstrated that Viacom is creative, dynamic and never settling for same-old – creating a medium that reflected the message that we have to innovate and evolve in order to win.
Judge Commentary: “Town Hall / All Hands meetings can be deadly boring. Great job on giving this presentation energy and polish.”