Big Mac vs. Big Mac

media

Project Title: Big Mac vs. Big Mac
Client or Class Name: Pop Culture -

Burger King is constantly challenging McDonald’s methods of cooking, because for the King, it’s all about delivering the best flavor every time. With “Big Mac vs. Big Mac”, we set out to settle the beef once and for all by proving that the best way to cook a patty is to flame grill it with real fire the way Burger King has been doing since 1954. We got our hands on McDonald’s frozen patties and invited our toughest critics, the Big Mac lovers, to our table for the ultimate taste test challenge.

 

Creative Team

Copywriter:
Domingo Angelini

Copywriter :
Tina Assadpour

Art Director:
Daniel Pujol

Strategist:
Wonsik Cho