Better than clothes

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Korea Advertising Academy (South Korea)
adschool.ad.co.kr/


Project Title: Better than clothes
Client or Class Name: Korea Advertising Academy - n/a

People usually spread sunblock only on their arms becauseĀ restĀ of their body could be protected by a shirt. However, In fact, shirt can’t protect the UV rays entirely. But what if NIVEA sun lotion provides better protection than clothes? People would get a T-shirt shaped sunburn. With this ad, customers would regard NIVEA sun lotion as the best sun lotion that can perfectly protect their skin from UV rays.

2019 Consumer Brochure Student Design Award Winner

 

Creative Team

Account Executive:
Soohyeon Kim

Account Executive:
Jaenam Choi

Copywriter:
Jihye Kim

Art Director:
Sungkeun Kang

 

 

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