Korea Advertising Academy (South Korea)
Project Title: Better than clothes
Client or Class Name: Korea Advertising Academy - n/a
People usually spread sunblock only on their arms because rest of their body could be protected by a shirt. However, In fact, shirt can’t protect the UV rays entirely. But what if NIVEA sun lotion provides better protection than clothes? People would get a T-shirt shaped sunburn. With this ad, customers would regard NIVEA sun lotion as the best sun lotion that can perfectly protect their skin from UV rays.