Bates Motel

43
print
Packaging
Professional
Promotional
Packaging

A+E Television (USA)
www.aetv.com


Project Title: Bates Motel
Client or Class Name: A&E Television Networks - www.aetv.com

15x Award Winner

Gold Award – Promotional Packaging – Bates Motel Viewfinder
Honorable Mention – Commercial Photography – Bates Motel Key Art
Honorable Mention – Commercial Photography – Bates Motel Plant
Honorable Mention – Commercial Photography – Bates Motel Burning Feet
Silver Award – Commercial Photography – Bates Motel Handcuffs
Honorable Mention – Commercial Photography – Bates Motel Emma
Silver Award – Commercial Photography – Bates Motel Hand
Silver Award – Billboard – Bates Motel Neon Sign
Silver Award – Billboard – Bates Motel SXSW Sign
Honorable Mention – Poster – Bates Motel Key Art
Honorable Mention – Poster – Bates Motel Plant
Silver Award – Poster – Bates Motel Burning Feet
Honorable Mention – Poster – Bates Motel Handcuffs
Honorable Mention – Poster – Bates Motel Hand
Honorable Mention – Promotional Packaging – Bates Motel Press Kit

Bates Motel was, from the beginning, a chance to push the networks’ dramas to a higher, edgier, and more impressive level. In order to truly convey this, we decided to use our tease campaign to highlight the idea that this show would defy all expectations not just in its quality, but its content. We showcased the “weird world” of Bates Motel with intense and mysterious close-ups. Each image was designed to focus on something that expanded the Psycho story into new terrain: a close-up of an endless pot field; two hands cuffed under a sink; burning feet dangling from a lamppost; a severed hand washed ashore; and a girl breathing through tubes. Each image had its own color palate, suggesting that only with all of the myriad portraits of this world, can one see the full spectrum of its complexity. The campaign ran on kiosks and bulletin boards, and all drove to Tune-In with the phrase “Check-In 3.18.13”, making viewers a future resident of the Bates Motel itself.

The series premiere of Bates Motel delivered 3 million total viewers and 1.6 million in both A18-49 and A25-54. This performance made Bates Motel the #1 original drama series debut ever on A&E in both demos.

2013 Commercial Photography Design Award Winner

 

Creative Team

EVP Marketing:
Guy Slattery

 

2013 Promotional Packaging Design Award Winner 2013 Commercial Photography Design Award Winner 2013 Commercial Photography Design Award Winner 2013 Commercial Photography Design Award Winner 2013 Commercial Photography Design Award Winner 2013 Commercial Photography Design Award Winner 2013 Billboard Design Award Winner

 

More Award Winning Projects from A+E Television