Mermaid, Inc. (USA)
Project Title: Bad Kitty
Client or Class Name: Bad Kitty - https://www.badkittynyc.com/
3x Award Winner
Gold – Logo Design
Platinum – Branding Campaign
Platinum – Logo Design, “Snowflake”
Assignment: The band Bad Kitty approached us to create a logo & brand that captured the essence of their music & their world view
Approach: To capture the band’s sexy punk & hard rock vibe, we created a logo mark illustration of an edgy cat’s head with slightly elongated fangs. We replaced the eyes with a “Heart” and an “X” that symbolize dangerous love & death defied – plus they create a fun, playful vibe. The “t”s in the customized typography create a subtle goth flair & the points bring to mind claws. The distinctive logo mark can be used alone on social media. It was designed to work on white, black & red backgrounds to keep the brand fresh.
Results: The band loves their logo & branding system – they feel it captures their sexy & playful-but-edgy image.