Bad Kitty

49
print
Print
Professional
Branding Campaign
Logos and Trademarks

Mermaid, Inc. (USA)
www.mermaidnyc.com


Project Title: Bad Kitty
Client or Class Name: Bad Kitty - https://www.badkittynyc.com/

3x Award Winner

Gold – Logo Design
Platinum – Branding Campaign
Platinum – Logo Design, “Snowflake”

Bad Kitty

Assignment: The band Bad Kitty approached us to create a logo & brand that captured the essence of their music & their world view

Approach: To capture the band’s sexy punk & hard rock vibe, we created a logo mark illustration of an edgy cat’s head with slightly elongated fangs. We replaced the eyes with a “Heart” and an “X” that symbolize dangerous love & death defied – plus they create a fun, playful vibe.  The “t”s in the customized typography create a subtle goth flair & the points bring to mind claws. The distinctive logo mark can be used alone on social media.  It was designed to work on white, black & red backgrounds to keep the brand fresh.

Results: The band loves their logo & branding system – they feel it captures their sexy & playful-but-edgy image.

2019 Branding Campaign Design Award Winner

 

Creative Team

Creative Director:
Sharon McLaughlin

UI Director:
Bart McLaughlin

 

2019 Logo Design Award Winner 2019 Branding Campaign Design Award Winner 2019 Branding Campaign Design Award Winner 2019 Branding Campaign Design Award Winner 2019 Logo Design Award Winner

 

More Award Winning Projects from Mermaid, Inc.