Bad Kitty

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Mermaid, Inc. (USA)
www.mermaidnyc.com


Project Title: Bad Kitty
Client or Class Name: Bad Kitty - https://www.badkittynyc.com/

3x Award Winner

Gold – Logo Design
Platinum – Branding Campaign
Platinum – Logo Design, “Snowflake”

Bad Kitty

Assignment: The band Bad Kitty approached us to create a logo & brand that captured the essence of their music & their world view

Approach: To capture the band’s sexy punk & hard rock vibe, we created a logo mark illustration of an edgy cat’s head with slightly elongated fangs. We replaced the eyes with a “Heart” and an “X” that symbolize dangerous love & death defied – plus they create a fun, playful vibe.  The “t”s in the customized typography create a subtle goth flair & the points bring to mind claws. The distinctive logo mark can be used alone on social media.  It was designed to work on white, black & red backgrounds to keep the brand fresh.

Results: The band loves their logo & branding system – they feel it captures their sexy & playful-but-edgy image.

2019 Branding Campaign Design Award Winner

 

Creative Team

Creative Director:
Sharon McLaughlin

UI Director:
Bart McLaughlin

 

2019 Logo Design Award Winner 2019 Branding Campaign Design Award Winner 2019 Branding Campaign Design Award Winner 2019 Branding Campaign Design Award Winner 2019 Logo Design Award Winner