Miami Ad School New York (USA)
Project Title: AutonomUs Self Driving Car
Client or Class Name: Miami Ad School - https://www.miamiadschool.com
In the not-too-distant future, autonomous cars will start to become the norm (probably). And car owners will benefit from their added safety, increased productivity, cheaper insurance, smoother ride and many other things. But there will always be those who reject the new and want to stay in control behind the wheel. So how do we persuade those potential customers to embrace the future?
A self-driving family car from a major car company (you pick the name and brand).
Come up with a creative platform or idea that will shift the audience’s perception of this new mode of transportation. How would we talk about it? How would we demonstrate the benefits? How could we encourage ‘test rides’? What will generate PR buzz?