• Augmented Retail by Instagram

    New Media
    Augmented Reality

    Project Title: Augmented Retail by Instagram
    Client or Class Name: Miami Ad School - https://miamiadschool.com

    70% of millennials admit to doing things just for the sake of creating content for posts. Clothing and style is a huge part of this. 1 in 10 U.K. millennials admit to returning an item after posing in it for Instagram. To reduce fast fashion waste while maintaining Instagram clout, we introduce Augmented Retail.


    Creative Team

    Art Director:
    Anna Cevallos



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