Augmented Retail by Instagram

New Media
Augmented Reality

Project Title: Augmented Retail by Instagram
Client or Class Name: Miami Ad School -

70% of millennials admit to doing things just for the sake of creating content for posts. Clothing and style is a huge part of this. 1 in 10 U.K. millennials admit to returning an item after posing in it for Instagram. To reduce fast fashion waste while maintaining Instagram clout, we introduce Augmented Retail.


Creative Team

Art Director:
Anna Cevallos



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