Hickok Cole Architects (United States)
Project Title: Art Night 2016
Client or Class Name: Hickok Cole Architects - https://hickokcole.com
Background: Each October, Hickok Cole Architects transforms its 4-floor (24,000 SF) Georgetown, DC offices into a huge art gallery to produce Art Night—Hickok Cole’s 16th annual social marketing event where the proceeds from the sale of artwork are split between the nonprofit organization Washington Project for the Arts (WPA) and local, participating artists. Hickok Cole absorbs all costs.
Research, Planning and Implementation: Hickok Cole’s in-house marketing and graphic design team created all collateral materials. Planning tools included: Art Night planning task list; lessons learned tracking sheet; Art Angel tracking sheet; friends and family artists tracking sheet; list of artwork sold by friends and family and gallery artists; patron list and 16 years of experience. It also required the WPA to submit a detailed analysis of items sold by categories such as the type of work or cost.
Noel D. Carson
Senior Graphic Designer: