QNY Creative (United States)
Project Title: Always Sweeter Together
Client or Class Name: Bahlsen USA - us.bahlsen.com
Always Sweeter Together
For the 2017 holiday season, Bahlsen USA tasked QNY Creative to create the design for the holiday packaging for 2017, with a line extension for Leibniz Choco range with its new product “Always Sweeter Together” Holiday Gift two-pack. Since the cookie brand is known for their rich European heritage, QNY sought to think outside the box for a design that resonated with the American consumer.
QNY Creative worked to clearly communicate Bahlsen’s brand message of being together for the holidays and introduced illustrations to the outer label depicting family winter outdoor activities with the center message “Always Sweeter Together” with a close-up of the chocolate covered biscuits, to show its shape and texture. QNY and Bahlsen believe their holiday packaging will relate to American shoppers and families celebrating the holidays once the holiday season begins.
‘The vibrant new Choco Leibniz 2-pack sleeves bring a fresh, contemporary look to our traditional Choco Leibniz biscuits; perfect for sharing with family and guests during the Holidays!’ – Kathi Carroll, Marketing Director, Bahlsen North America Inc.
Lead Designer / Copywriter / Illustrator:
James Ferranti, Kathi Carroll