Alebrije

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Packaging
Student
Food & Beverage
Packaging

Universidad La Salle México (Mexico)
www.lasalle.mx


Project Title: Alebrije
Client or Class Name: Universidad La Salle México - www.lasalle.mx

This is a school  project  in which the objective is to create an under brand of Larin, 100% Mexican  including four different flavors: tequila, baileys, brandy and red wine. It is in this way  that Alebrije, dark chocolate, is born.

Being Mexican helped me choose the name of Alebrije and by doing research I  discovered that the “alebrijes” are graphics 100% Mexican including everything  from the technique to the colors.

The alebrije  is a craft created by Pedro Linares Lopez in 1936, made with a special carton board technique and painted with a wide and vibrant color scheme. In general the alebrijes are creatures formed with physical elements from different  animals, a combination that includes not only fantasy but realism too.

2014 Packaging Student Design Award Winner

 

 

Creative Team

Student:
Viridiana Monserrat Ontiveros Medina

 

2014 Packaging Student Design Award Winner 2014 Packaging Student Design Award Winner 2014 Packaging Student Design Award Winner 2014 Packaging Student Design Award Winner 2014 Packaging Student Design Award Winner

 

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