7UP Vintage

45
print
Packaging
Professional
Food & Beverage
Packaging

PepsiCo Design & Innovation (USA)
design.pepsico.com


Project Title: 7UP Vintage
Client or Class Name: PepsiCo - www.pepsico.com

To build on its rich history of artistic expression, 7up launched a special edition series of packaging featuring unique moments of 7up history. These packages span 6 decades of brand heritage illustrating its witty and naturally confident character.

Fido Dido is a trademark of Fido Dido Inc., and is used with permission. All rights reserved. www.fidodido.com

2015 Beverage Packaging Design Award Winner

 

Creative Team

Design Team:
PepsiCo Design & Innovation

 

 

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