• 7UP Vintage

    45
    print
    Packaging
    Professional
    Food & Beverage
    Packaging

    PepsiCo Design & Innovation (USA)
    design.pepsico.com


    Project Title: 7UP Vintage
    Client or Class Name: PepsiCo - www.pepsico.com

    To build on its rich history of artistic expression, 7up launched a special edition series of packaging featuring unique moments of 7up history. These packages span 6 decades of brand heritage illustrating its witty and naturally confident character.

    Fido Dido is a trademark of Fido Dido Inc., and is used with permission. All rights reserved. www.fidodido.com

    2015 Beverage Packaging Design Award Winner

     

    Creative Team

    Design Team:
    PepsiCo Design & Innovation

     

     

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