• 7Up Sip Up Summer Series Cans

    47
    print
    Packaging
    Professional
    Food & Beverage
    Packaging

    PepsiCo Design & Innovation (USA)
    design.pepsico.com


    Project Title: 7Up Sip Up Summer Series Cans
    Client or Class Name: PepsiCo - www.pepsico.com

    Every summer, 7up’s crisp, refreshing flavor brings smiles to people across the globe. To celebrate, 7up releases limited edition themed cans to enhance the experience for its fans. The 2016 Sip Up Summer Series featured a whimsical play on the uniquely refreshing lemon lime flavor of 7up, using easily translated phrases and graphics that capture the fun and fancy of an active summer. Modern and bold, the concepts in each can brought to life the unique spirit and expressive attitude of 7up consumers globally. The result is a system that can be easily understood by summer revelers across the world.

    2017 Beverage Packaging Design Award Winner

     

    Creative Team

    Design Team:
    PepsiCo Design & Innovation

    Additional Agency:
    Chase Design Group

     

    2017 Beverage Packaging Design Award Winner 2017 Beverage Packaging Design Award Winner 2017 Beverage Packaging Design Award Winner 2017 Beverage Packaging Design Award Winner 2017 Beverage Packaging Design Award Winner 2017 Beverage Packaging Design Award Winner 2017 Beverage Packaging Design Award Winner 2017 Beverage Packaging Design Award Winner 2017 Beverage Packaging Design Award Winner

     

    More Award Winning Projects from PepsiCo Design & Innovation