7Up Sip Up Summer Series Cans

47
print
Packaging
Professional
Food & Beverage
Packaging

PepsiCo Design & Innovation (USA)
design.pepsico.com


Project Title: 7Up Sip Up Summer Series Cans
Client or Class Name: PepsiCo - www.pepsico.com

Every summer, 7up’s crisp, refreshing flavor brings smiles to people across the globe. To celebrate, 7up releases limited edition themed cans to enhance the experience for its fans. The 2016 Sip Up Summer Series featured a whimsical play on the uniquely refreshing lemon lime flavor of 7up, using easily translated phrases and graphics that capture the fun and fancy of an active summer. Modern and bold, the concepts in each can brought to life the unique spirit and expressive attitude of 7up consumers globally. The result is a system that can be easily understood by summer revelers across the world.

2017 Beverage Packaging Design Award Winner

 

Creative Team

Design Team:
PepsiCo Design & Innovation

Additional Agency:
Chase Design Group

 

2017 Beverage Packaging Design Award Winner 2017 Beverage Packaging Design Award Winner 2017 Beverage Packaging Design Award Winner 2017 Beverage Packaging Design Award Winner 2017 Beverage Packaging Design Award Winner 2017 Beverage Packaging Design Award Winner 2017 Beverage Packaging Design Award Winner 2017 Beverage Packaging Design Award Winner 2017 Beverage Packaging Design Award Winner

 

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