PepsiCo Design & Innovation (USA)
Project Title: 7Up Refresh
Client or Class Name: PepsiCo - pepsico.com
The 7UP refresh, available outside the United States, was completed to reference the brand’s history in a bold and contemporary way. 7UP celebrates individuality and non-conformity, and the brand and visual communication needed to better reflect its core values.
Referencing its history, we were able to create a visually rich and engaging platform for the brand to tell a unique and totally 7UP story. We brought “feels good to be you” to life in a unique and ownable way, full of confidence and swagger, in order to be more relevant to today’s consumer. Powerful product photography highlights refreshment, and quirky lifestyle shots communicate playful cleverness, along with a nod to the illustrative legacy of 7UP.
PepsiCo Design & Innovation: