7up Lemon Lemon

47
print
Packaging
Professional
Food & Beverage
Packaging

PepsiCo Design & Innovation (USA)
design.pepsico.com


Project Title: 7up Lemon Lemon
Client or Class Name: PepsiCo - www.pepsico.com

7up Lemon Lemon is a new global brand and premium sparkling lemonade where sparkling water, 6% lemon juice, and a touch of sweetness come together for fresh, fizzy goodness. Lemon Lemon references 7up’s rich lemon-lime heritage with a fresh and contemporary style. The visual language combines the appeal of the vintage world of nostalgic lemonade with whimsical and modern design elements. The bright color palate is based on the colors of real fruit found in nature and the bold stripes are the backdrop to the Lemon Lemon universe, creating a sense of flow and movement, which helps the packaging pop at shelf. The playfulness of the logo, bubbles and classic styling of the brand evoke timeless fun and enjoyment.

2017 Beverage Packaging Design Award Winner

 

Creative Team

Design Team:
PepsiCo Design & Innovation

Additional Agency:
Chandelier Creative

 

2017 Beverage Packaging Design Award Winner 2017 Beverage Packaging Design Award Winner 2017 Beverage Packaging Design Award Winner 2017 Beverage Packaging Design Award Winner 2017 Beverage Packaging Design Award Winner 2017 Beverage Packaging Design Award Winner

 

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