3M Design (United States)
Project Title: 3M Technology Platforms Guidelines
Client or Class Name: 3M Research & Development - www.3m.com/3M/en_US/company-us/about-3m/research-development
The 3M Periodic Table of Technology Platforms shows the breadth of the technologies that sets us apart from all other companies. It’s embedded in how we tell our brand story with customers, suppliers, partners and with each other. The table was redesigned to showcase how our business focus has shifted over the last 10 years – accommodating new technology platforms – while also showing growth opportunities for the future. In addition to the new table design, the team created a set of guidelines to communicate usage, for both internal and external audiences globally, and a set of migration maps to showcase how some of the technologies have evolved. The newly designed table and guidelines help spark pride and a deeper appreciation for the vastness of 3M innovation, and showcases how we can partner to create unique solutions for our key external audiences.
Brand Design Manager:
Peter de Sibour
Design Content Supervisor: