MTV On-Air Promos (USA)
www.mtv.com
Project Title: 2013 MTV Video Music Awards
Client or Class Name: MTV - www.mtv.com
2013 MTV VIDEO MUSIC AWARDS
-On-Air: No Sleep – Words; Miley Cyrus; Katy Perry;
Macklemore & Ryan Lewis; Brooklyn is Buzzing; Laundry List
-Print: Key Art – Out of House
-Online: Social Media; Online Takeovers
For the first MTV Video Music Awards in Brooklyn, we knew our marketing campaign had to feel driving, authentic and as epic as the stars performing on the show. With the Beastie Boys providing the iconic soundtrack on-air, we turned the spotlight on each artist and their army of superfans – the passionate and obsessed fandoms that love and emulate their favorite artists in very vocal ways. We wanted to bring to life the idea that when you invite someone like Katy Perry (or Macklemore, or Miley Cyrus) to perform on your awards show, you’re not just inviting them – you’re inviting their throngs of fans along for the ride too. Online, we mobilized these armies with inventive social activity and one-of-a-kind takeovers. On every platform, in every space, it was no sleep til Brooklyn.
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MTV On-Air Design
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MTV Off-Air Creative
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MTV Online
SVP, MTV On-Air Promos:
Amy Campbell
VP/Creative Director, MTV On-Air Promos:
Lu Chekowsky
VP Strategy, MTV On-Air Promos:
Lauren Epstein
Editorial Director, MTV On-Air Promos:
Justin Russell
Executive Producer:
Kris Walter
Writer, MTV On-Air Promos:
Paul Wig
Writer:
Allan Broce
Writer:
Eric Chang
Writer:
Steve Elliott
Writer:
Dave Laden
Director, MTV On-Air Promos:
Patrick Cummings
Director:
Seyi Peter-Thomas
Producer, OuterBorough Pictures:
Janie Brown
Producer, Brink Studio:
Richard Cureton
Director of Photography:
Jeff Cutter
Director of Photography:
Andre Pienaar
Production Designer:
Dan Butts
Production Designer:
Susan MacQuarrie
SVP, Head of Design, MTV Off-Air Creative/On-Air Design:
Jeffrey Keyton
VP, MTV Off-Air Creative:
Jim deBarros
VP, MTV On-Air Design:
Romy Mann
Sr. Art Director, MTV Off-Air Creative:
Rich Browd
Design Director, MTV Off-Air Creative:
Lance Rusoff
Sr. Design Director, MTV Off-Air Creative:
Thomas Berger
Supervising Producer, MTV Off-Air Creative:
Kevin Serapilio
Producer, MTV On-Air Design:
Tina Corrado
Managing Producer, MTV Off-Air Creative:
Michelle Fonseca
Animator, MTV On-Air Design:
Amy Messacar
Writer/Producer, MTV On-Air Promos:
Rich Gonzalez
Writer/Producer, MTV On-Air Promos:
Katie Moore
Production Manager, MTV On-Air Promos:
Lisa Nussbaum
Editor, Post Millennium:
Erik Auli
Editor, Great City Productions:
Michael Equi
Editor, Great City Productions:
Brenden Beecy
Editor, Great City Productions:
Che Broadnax
Audio, The Lodge:
John Northcraft
Audio, The Lodge:
Colin Thibadeau
Audio, Great City Productions:
Jay Culliton
SVP, Connected Content, MTV:
Colin Helms
VP, Content Marketing & Fan Engagement, MTV Online:
Thomas Fishman
Director, Social Media, MTV Online:
Sarah Epler
Manager, Digital Marketing, MTV:
Matt McDonough
