Peter Von Klueger
Peter Von Klueger
Creative director & photographer Peter von Klueger develops integrated brand stories for top tier consumer and lifestyle brands with a keen eye for visual aesthetics.
Trained and deeply influenced by the multi-discipline Bauhaus movement, VK’s approach of building brands and products is always a multi- discipline, cross pollination of art, design and technology, VK applies this timeless and highly usable design philosophy to all the facets of his work, from photography to graphic design.
Before the birth of Von Klueger Creative Studio in spring 2011, VK served as executive Creative Director at EmpathyLab, leading the creative digital teams for eCommerce clients like Clarins cosmetic international, Thierry Mugler & GameStop to media & entertainment clients like Comcast, Sony, UPC, UltraViolet, Liberty and NBC TV network. The work also continued for Robert Redford to create the brand identity and the interactive elements of their venture “The Redford Center”.
Previously, as creative partner at 1919 Brand Agency in NYC, VK clients included The Ritz Carlton, Lilly Pulitzer, Victoria’s Secret, and Robert Redford’s Sundance. For the European chocolate company, Ritter Sport, VK created a comprehensive cross platform movement campaign that included social media and viral elements. Before joining 1919, VK served with global creative direction at the digital agency KPE, creating digital campaigns for a wide range of media/ entertainment/ lifestyle brands including Sony, Polo Ralph Lauren & Ralph Lauren and Discovery Network. Developing digital experiences for celebrities like Alicia Keys and make-up artist Kevyn Aucoin.
At Ogilvy & Mather in New York, VK art-directed global cross platform campaigns for American Express and Motorola.