Born in Kanpur, Uttar Pradesh, India (a state in Northern part of the country). Brought up in seven cities. A failed attempt to become a doctor, a Bachelors in Science with absolutely no clue what to do with it, a Masters in Mass Communication and a handful of features in English dailies, a timely escape from a mother who wanted her to become a librarian just because she spent more time with books than with people, nine months of Crafting Creative Communications at Mudra Institute of Communications, Ahmedabad (MICA), Gujarat and advertising has turned Geetanjali into what she is today – a Senior Creative at BLK J, Singapore.
Her project ‘Beauty Tips by Reshma’ – a series of beauty vlogs by an acid attack survivor Reshma Qureshi was launched to crowd source signatures on a petition to end the sale of acid. It took the world by storm. It furthered the cause and steered Ogilvy & Mather towards a series of firsts – D&AD Impact White Pencil, D&AD 2 Wood Pencils, One Show PR Gold and 2 Merits, Cannes 4 Lions incl. Glass, Film Gold, Creative Effectiveness Silver and 10 shortlists, 5 Spikes and over a dozen effectiveness awards like APAC EFFIES & AMES. However, it’s Reshma walking the New York Fashion Week that fills her heart with joy.
A powerful sequel to help acid attack survivors reclaim their lives followed this. ‘#SkillsNotScars’ – world’s first job portal for acid attack survivors was launched. However, instead of written CVs it had video CVs so that the employers could see their faces.
Other than her work on acid attack, she has led projects on Cadbury, Coca Cola, Hindustan Unilever Limited, Perfetti, Samsung and Vodafone.
She was named one of the most awarded creatives in Asia by Campaign Brief Asia.
She has served as a Jury at The One Club For Creativity Denver Annual Show.
Whenever she’s not working, she mutes her phone and practices standing on her shoulders (tries really really hard not to crash on herself). In India, we call it Sarvangasana. (P.S. Don’t try this at home.)