Alicia is currently the Creative Director of gelcomm, an award winning youth & family branding agency. Raised in beautiful Colorado, Alicia came to Los Angeles to attend UCLA where she studied language and business. Prior to gelcomm, she developed her craft and love of design at DreamWorks Records; mentored by some of the best.
Alicia has over fifteen years experience in creative development with an emphasis in youth, strategic brand insight and package design. She has led global initiatives at gelcomm for such clients as Procter & Gamble, Fandango, Disney, Mattel and Kellogg’s; not to mention local start ups in her community. As Creative Director, she instituted a vibrant internship program and continues to feed her need for information by attending and speaking at youth, branding and innovation conferences. She is often found buried in a stack of illustration magazines or obsessing over the latest tech blogs… and is never without her blue Pentel mechanical pencils.