• Wander Freely

    46
    media
    New Media
    Professional
    Online Advertising

    SapientNitro
    www.sapientnitro.com/


    Project Title: Wander Freely
    Client or Class Name: Fiat Chrysler Automobiles - www.fcagroup.com/en-US/Pages/home.aspx

    The Jeep brand launched the all-new 2015 Jeep Renegade in the first quarter of this year. The Renegade combines classic Jeep styling, 4×4 capability, utility and open-air freedom with fuel-efficient powertrains and advanced technologies in a modern, efficient package designed to attract a youthful and adventurous customer.

    With that in mind, a rich media experience was created to appeal to that sense of adventure. The Explore this Land desktop rich media execution allows users to view how far they can travel on one tank of gas based on the location they select.  When viewing on a mobile device, locations in the nearest city are shown, based on the user’s geo-location.

    In addition to viewing fun locations around the country, users could click on hot spots to explore features available on the vehicle.

    Standard banners were also produced in the same vein: this vehicle was built for the adventurer.

     

    Creative Team

    CD:
    Alan Pafenbach

    ACDs:
    Giancarlo Pisani, Ronan Doyle

    Art Director:
    Tyler Smith, Shankar Durai

    Copywriter:
    Lawrence Wang

    Developers:
    Kevin Ho

    QA:
    Matthew Seguin

    Creative Operations:
    Kerry Aitcheson

    Producer:
    Nawal Sadeq

    Project Managers:
    Allyson Mecca

    Client Services:
    Elizabeth Strong

     

     

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