Bex Brands (USA)
Project Title: Once Upon a Farm Packaging
Client or Class Name: Once Upon a Farm - www.uponafarm.com
Once Upon a Farm is one of a few new companies using HPP technology to maintain the flavors and nutrients of the pure and simple ingredients in baby food. We had a great time combining elements from our favorite fairy tales and childhood memories visiting farms. When we looked at current baby food, the shelves literally mimicked a box of crayons. We determined our customer was more sophisticated and would appreciate a more subdued palette, with tiny splashes of color to place emphasis on the drawings of fruits and veggies. We also left a tiny window at the bottom, to further emphasize the natural, wholesome qualities of each recipe.