• Unicer’s 125th Anniversary Exhibition

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    Trade Show Exhibition Displays/Graphics

    Omdesign (Portugal)
    www.omdesign.pt/lang.php


    Project Title: Unicer’s 125th Anniversary Exhibition
    Client or Class Name: Unicer - www.unicer.pt/en/

    The “125 years building the future” exhibition to celebrate the 125th anniversary of  Unicer,  the  largest  Portuguese  drinks  manufacturer,  which  belongs  to  the Carlsberg company, was fully designed by the Omdesign advertising agency.

    A “maze”  was  created,  transporting  visitors  from  1890  to 2015.  The maze  is made up of several spaces laid out in chronological  order and decorated in the style of the different periods, reflecting the past and the present and projecting the future of the company, which is now present in several countries on the five continents.

    All of the settings, lights, films, music and items selected for the exhibition were carefully chosen, accompanying the changing times and recreating the periods in question.

    As you go through the space, you can learn about the history and progress of the company  over  the  years,  from  its  foundation  in  1890  to  the  present  day.  A prominent place has also been set aside for the people who were fundamental to the various phases the company went through during its 125 years in business and  who  actively  contributed  to the  success  of Unicer  in Portugal  and  in the world.

    This exhibition also holds a wealth of stories, interesting facts and advertising campaign  pictures  about  the  different  brands  that  make  up  Unicer’s  vast portfolio, as well as some old objects. The main events that indelibly marked the company and its brands are always highlighted.

    2015 Exhibit Design Award Winner

     

    Creative Team

    General Manager:
    Diogo Gama Rocha

     

    2015 Exhibit Design Award Winner 2015 Exhibit Design Award Winner 2015 Exhibit Design Award Winner 2015 Exhibit Design Award Winner 2015 Exhibit Design Award Winner 2015 Exhibit Design Award Winner 2015 Exhibit Design Award Winner 2015 Exhibit Design Award Winner 2015 Exhibit Design Award Winner

     

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