San Diego Convention Center Corporation (United States)
Project Title: TwitchCon in Timelapse
Client or Class Name: San Diego Convention Center Corporation - www.visitsandiego.com
The San Diego Convention Center was thrilled to welcome a first-time event in 2016: TwitchCon. The event, from September 30 to October 2, 2016, brought an estimated 41,000 people to the convention center, according to Twitch. The event generated an estimated $3.9 million in regional impact. Twitch is a live streaming platform that has ranked 4th in highest internet traffic in the U.S., ahead of websites like Facebook and Hulu. With upwards of 1.7 million unique viewers per month, Twitch has a passionate and engaged fan-base. The San Diego Convention Center Communications Department decided to take advantage of utilizing video to showcase how we built a “small city” – in this case for TwitchCon – by hanging a GoPro above our exhibit floor. For over 72 hours, photos from our camera were snapped as the exhibit floor was transformed from an empty space to a filled exhibit hall. It is a model that was so successful, we have utilized it for several other clients and projects. The use of GoPro, high-definition images to take people “behind-the-scenes” has created a brand new marketing tool for our in-house communications team.
Executive Director of Communications:
Lead Graphic Designer: