Miami Ad School New York (USA)
Project Title: Toff – Perfume
Client or Class Name: Product Creation - www.miamiadschool.com/advertising-school/new-york
Most high quality perfume packagings are a piece of art and at the same time they are thrown away after being emptied, simply because they can’t be refilled or their owner just got tired of the scent. These perfumes are also expensive, which makes most of the users wait to empty their content before purchasing a new perfume. Toff is the name I have given to my 3D rendered product creation of a do-it-yourself perfume that solves these problems.
The idea is that consumers can refill the packaging of their perfume and experiment in creating their own fragrances without having to empty all of the perfume content first. This way, users can reuse the packaging, make their own unique scent and create different scents according to their mood each time they want. Fragrances will be sold in capsules with guidelines for various combinations. Depending on the amount released from each capsule, users can create their distinct fragrances. Customers can share recipes and interact with each other through a website, which will make the experience even more engaging and social.
The look of the packaging speaks to the creative and provocative nature of this perfume. The name is a noun that means an upper-class person. There will be 3 variations of the packaging – bull, duck and french bulldog heads, that will reflect in a playful way the unique personalities of Toff’s clients.