• THAIS PEPE DERMATOLOGIA

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    Print
    Branding Campaign

    MERCHAN-DESIGN (Brazil)
    www.merchan-design.com.br


    Project Title: THAIS PEPE DERMATOLOGIA
    Client Name: THAIS PEPE DERMATOLOGIA - www.thaispepe.com.br

    • The former communication was very feminine . The new brand needed to be more neutral to also cater to the male audience .
    • The new brand starting with a more sophisticated communication would enrich the status of the clinic.
    • Study all the existing support material, particularly patient stationery, present a new innovative proposal for the printed material.
    • Develop a new project studying the material consumption

    In the old design the patient received a folder of coated couchê paper with the prescription every time they returned to the clinic for a procedure. Our proposal was to replace the old folders with a single folder, of greater visual impact , for the first appointment and thereafter only the prescriptions in a casing closed with a label to be stored in the same folder.

    With that we reduced paper consumption as well as improving the profile of the clinic with a more sophisticated piece .

     

     

    2014 Branding Campaign Design Award Winner 2014 Branding Campaign Design Award Winner 2014 Branding Campaign Design Award Winner 2014 Branding Campaign Design Award Winner 2014 Branding Campaign Design Award Winner

     

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