Project Title: THAIS PEPE DERMATOLOGIA
Client or Class Name: THAIS PEPE DERMATOLOGIA - www.thaispepe.com.br
- The former communication was very feminine . The new brand needed to be more neutral to also cater to the male audience .
- The new brand starting with a more sophisticated communication would enrich the status of the clinic.
- Study all the existing support material, particularly patient stationery, present a new innovative proposal for the printed material.
- Develop a new project studying the material consumption
In the old design the patient received a folder of coated couchê paper with the prescription every time they returned to the clinic for a procedure. Our proposal was to replace the old folders with a single folder, of greater visual impact , for the first appointment and thereafter only the prescriptions in a casing closed with a label to be stored in the same folder.
With that we reduced paper consumption as well as improving the profile of the clinic with a more sophisticated piece .