• Take off Durex PLAY

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    Hallym University (South Korea)
    english.hallym.ac.kr


    Project Title: Take off Durex PLAY
    Client or Class Name: RUN - n/a

    Durex play gives an impression of taking the clothes off to the consumers for when they open the durex play they have to rip a plastic bag from top to bottom. The connection between taking the bag off and using if after taking the clothes off stimulates the consumers sexual curiosity.

     

    Creative Team

    Art Director:
    dohee Kwon

    Planner:
    hyoyoung Jo

    Copywriter:
    youngji Kim

    Copywriter:
    Donggyu Lee

    Art Director:
    Gyungmin Kim

     

     

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