• Stand for Peace

    Alternative Media
    Integrated Campaign

    Project Title: Stand for Peace
    Client or Class Name: Miam Ad School - www.miamiadschool.com

    We wanted to further extend the TOMS one-for-one model. Since TOMS is founded on the idea that people want to make a difference, we started there. What we found is that people do indeed want to improve the world around them, but their generosity often lacks a story. So we gave them a story. By engraving TOMS soles with messages of peace, customers can share stores that transcend language barriers and social inequities.


    Creative Team

    Art Director:
    Maggie Ferber

    Dave Adams



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