• SOOLANTRA® Cream: Introducing a Tough Topical

    46
    media
    Alternative Media
    Film/Video
    Integrated Campaign
    Digital Outdoor
    Transit
    Sales

    McCann Echo (USA)
    www.mccannechotl.com


    Project Title: SOOLANTRA® Cream: Introducing a Tough Topical
    Client or Class Name: Galderma - www.galderma.com

    3x Platinum Award Winner – Integrated Campaign, Digital Outdoor – Transit & Sales Film/Video

    Description: Living with rosacea is tough. Inflamed papules and pustules diminish personal appearance and selfesteem. The stress of never knowing how severe or even when the next outbreak will occur leads to a life filled with frustration. Patients inherently want their dermatologist to just prescribe a topical treatment that effectively clears the lesions and fits into their daily skin care routine. The disappointing results and limitations of current topicals leave dermatologists feeling just as frustrated.

    The campaign objective was to personify this tough topical with the groundbreaking efficacy to put rosacea in its place. The “Tough Topical” campaign highlights the incredible strength of Soolantra® (ivermectin) Cream, 1%. Other available products have tried to claim they were efficacious, but their results fell short in the minds of doctors and patients. This campaign execution is unlike anything seen before in dermatology for the treatment of rosacea. It’s based on the story of good vs evil—strong vs weak—a story with which everyone can identify. Our topical is the hero, able to conquer a cocky condition that has had nothing to fear—until now!

    The innovation of Soolantra Cream allows doctors to reimagine the strength of a topical. Soolantra offers the power they need in a once-daily topical. Finally, rosacea is running scared.

    Creative Execution: The “Tough Topical” animation was used as the problem-focused opening for e-details and as part of a booth draw at the March 2015 American Academy of Dermatology annual meeting.

     

    Creative Team

    EVP, Executive Creative Director:
    Juan Ramos

    Creative Director:
    Luke Waldrum

    Art Supervisor:
    Steven Juliano

    VP, Associate Creative Director/Copy:
    Karen Smith

    Copy Supervisor:
    Renee McDonnell

    VP, Associate Creative Director/Art:
    Darlene Heckman

    Director of Art Buying:
    Marialys Mullery

    Graphic Design Supervisor:
    George Abdy

    Senior Design Specialist:
    Harold Wilson

    3D Production House:
    Ars Thanea

    VP, Account Director:
    William Lee

    Account Group Supervisor:
    Shjan Santiago

    Account Executive:
    Kyle Mascilak

     

    2016 Digital OOH Design Award Winner 2016 Digital OOH Design Award Winner 2016 Digital OOH Design Award Winner 2016 Digital OOH Design Award Winner 2016 Digital OOH Design Award Winner 2016 Integrated Campaign Design Award Winner 2016 Integrated Campaign Design Award Winner 2016 Integrated Campaign Design Award Winner

     

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