Little Big Brands (USA)
Project Title: Simply Summer’s Eve
Client or Class Name: Simply Summer's Eve - http:/www.summerseve.com
Develop impactful package design that clearly communicates key benefits (ie freshness without the harmful ingredients) in a compelling way for Summer’s Eve line extension – Simply Summer’s Eve.
Project description – To launch in the spring of 2017. The line will be called – Simply Summer’s Eve, and will include 6 items at launch. The name, packaging structure and key claims have already been determined. LBB was tasked to bring Simply Summer’s Eve vision to life through compelling package design.
Key business objective
- Problem – A trend, particularly among millennial women, to use more simple, natural and “free from” products, with simpler ingredient lists, however, they still want to feel confident these products will actually work.
- Solution – Introduce a “simpler” line of Summer’s Eve products –same great odor control /freshness now with all natural cleansers and without the harsh ingredients.
Key design objective
Send signal to the consumer there is something new at shelf. Reinforce the simple/natural strategy
Leverage Summer’s Eve core equities
Chief Creative Officer:
LBB Design Team