• SAVE THE FOOD: BEST IF USED

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    Newspaper Ad
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    Public Service/Non Profit

    SapientNitro
    www.sapientnitro.com/


    Project Title: SAVE THE FOOD: BEST IF USED
    Client or Class Name: Natural Resources Defense Council - https://www.nrdc.org

    “Sell by” dates are unregulated, confusing and arbitrary. This inconsistent system leads to the uncertainty and food waste.

    The print executions of this campaign are intended to subtly twist ever-recognizable expiration dates.

    By removing any date from the expiration date message, our intention is to show that it doesn’t matter when, or how, or why you use the food you purchase, just that it is always, simply, BEST IF USED.

     

    Creative Team

    Global CCO:
    Donald Chestnut

    North America, CCO:
    Gary Koepke

    Executive Creative Director:
    Matthew Atkatz

    Senior Designer:
    David Iglesias

    Copywriter:
    Faye Ibars

    Art Producer:
    Amy Houston

    Print Producer:
    Christine Cafiero

    Strategist:
    Jenessa Carder

    Retouching Manager:
    Eduardo Santiesteban

    Photographer at Jeffrey Westbrook Productions:
    Jeffrey Westbrook

     

    2016 Public Service Newspaper Ad Design Award Winner 2016 Public Service Newspaper Ad Design Award Winner 2016 Public Service Newspaper Ad Design Award Winner 2016 Public Service Newspaper Ad Design Award Winner

     

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