• SapientNitro @ Cannes Lions

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    Professional
    Creative Firm Self Promotion
    Campaign

    SapientNitro
    www.sapientnitro.com/


    Project Title: SapientNitro @ Cannes Lions
    Client or Class Name: SapientNitro - www.sapientnitro.com/en-us.html#home

    The Cannes Lions is a festival steeped in history, hosting an industry in flux. With tech companies and more “traditional” creatives staking out different territories, SapientNitro told our own brand story by standing where we have always been: in the “&” between storytelling & technology.

    So we created valuable content and collateral intended to bring the two sides where they belong—together. Paint met pixels to visualize the art of storytelling & the precision of technology, featured in all our promotions before, during & after the Festival.

    Three-dimensional posters visually united technology & storytelling, with a different view from each side. Postcards offered a real “spork” and the promise of some tasty rooftop content, with animated version shared socially. Inside the Penthouse, everything from pillows to coffee sleeves to name badges and backdrops, even food & flowers, reinforced the SapientNitro message of “standing in the &” and showed how that stand will reshape the landscape for brands.

    2015 Creative Firm Self Promotion Campaign Design Award Winner

     

    Creative Team

    Worldwide Chief Creative Officer:
    Gaston Legorburu

    Executive Creative Director:
    Chiny Chewning

    Associate Creative Director:
    Omar Fajardo

    Associate Creative Director:
    Danielle Dailey

    Sr. Art Director:
    Nicole Peraita

    Project Manager:
    Kiley Lapointe

    Project Manager:
    Katarina Bromberg

    Social Strategy Manager:
    Meghan Flannery

     

    2015 Creative Firm Self Promotion Campaign Design Award Winner 2015 Creative Firm Self Promotion Campaign Design Award Winner 2015 Creative Firm Self Promotion Campaign Design Award Winner 2015 Creative Firm Self Promotion Campaign Design Award Winner 2015 Creative Firm Self Promotion Campaign Design Award Winner 2015 Creative Firm Self Promotion Campaign Design Award Winner 2015 Creative Firm Self Promotion Campaign Design Award Winner 2015 Creative Firm Self Promotion Campaign Design Award Winner 2015 Creative Firm Self Promotion Campaign Design Award Winner 2015 Creative Firm Self Promotion Campaign Design Award Winner 2015 Creative Firm Self Promotion Campaign Design Award Winner 2015 Creative Firm Self Promotion Campaign Design Award Winner 2015 Creative Firm Self Promotion Campaign Design Award Winner 2015 Creative Firm Self Promotion Campaign Design Award Winner 2015 Creative Firm Self Promotion Campaign Design Award Winner

     

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