Stranger & Stranger (USA)
Project Title: Paperboy Wine
Client Name: Truett Hurst - https://www.truetthurst.com
Paperboy is about as green as it’s possible to make a wine bottle. It’s made out of a compressed recycled paper, printed with natural inks and the inside contains a recyclable sleeve as you find in a box of wine. The bottles are rigid and strong – are even ice bucket safe for three hours – and take only 15% of the energy that regular bottles take to produce. They weigh only an ounce when empty so save a huge amount of energy on shipping.
Create the most environmentally friendly wine brand.
To produce a compressed card wine bottle only takes about 15% of the energy that it takes to produce a glass one and saves a huge amount of energy in recycling. While the bottle form is aimed clearly at the environmentally conscious the cool brand and retro graphics target the early adopters and opinion formers.
Major launch in Safeway, biggest wine PR story of the year and extension to other retailers to follow.